Give readers more in-depth information.
Podcasts are a progressive supplement to print media, offering a variety of content additions, such as real-time updates to important information, subject matter enhancements, and previews to upcoming articles.

Target new subscribers and readers with a new medium.
In an information-hungry age, podcasts are a convenient way to listen to information whenever and wherever it is convenient for the consumer, e.g. at the office, in the gym, or while traveling.

Cross-promote between audio and print sources.
Let listeners know about current and future publications on your podcast, while simultaneously promoting your podcast in print and online publications.

Increase revenue streams.
With more dynamic content, you can boost traffic to your website and expand online advertising opportunies. Even advertise in the podcast itself.